As peak season approaches, hotels across Europe are preparing to welcome increasingly demanding guests who value not only service, but also atmosphere and comfort. Summer brings with it new hotel design trends for 2025 that reflect a fresh way of thinking about hospitality, more functional, more emotional, and more personalized.
Hotel managers, architects and hospitality groups are aiming to elevate the guest experience through design, with a particular focus on custom-made, locally produced furniture.
Discover what hotels should prioritize when selecting furniture during the high season, and how the right design can enhance both guest experience and the perceived value of the space.
Comfort is no longer a luxury it’s a basic expectation. In 2025, leading hotels are investing in furniture that offers proper ergonomic support, welcoming textures, and thermally comfortable materials, especially in lounge and relaxation areas.
Modular sofas, wide armchairs, and artisan-crafted beds not only ensure guest well-being but also encourage longer stays in common areas, an important factor that directly impacts the perceived value of the hotel.
Inspired by Scandinavian, Mediterranean and wabi-sabi aesthetics, hotel interiors are embracing subtle elegance, where symmetry, natural materials, and warm lighting take center stage.
4- and 5-star hotels are choosing:
This understated elegance enhances a sense of exclusivity and tranquility, especially crucial in luxury units, boutique hotels and resorts.
More than decoration, design in 2025 aims to express a hotel’s DNA through each piece. Aesthetic personalization is now strategic: every stool, sideboard or table should reflect the regional, cultural or conceptual identity of the space.
Hotels on the French Riviera are incorporating rattan and brass elements, while those in Northern Portugal, such as the Douro region, are using granite, dark wood and earth-tone upholstery. This fusion of tradition and modernity brings guests closer to the authenticity of the place.
With rising demand for multipurpose areas (hybrid lounges, temporary coworking spaces, transformable lobbies), hotel furniture must be designed for adaptability without sacrificing style.
Foldable, modular pieces with built-in storage allow for elegant and efficient reconfiguration, an advantage especially valuable in urban hotels with limited space.
Leading European hotels are increasingly turning to local manufacturers with in-house production and full quality control. This choice is not only aesthetic, but also logistical and ethical: investing in what is made “at home” means shorter lead times, more customization, and a stronger sustainability narrative.
Portuguese production stands out in this context, blending technical excellence, artisanal tradition, and agile response.
Hotel design in 2025 is more conscious, refined and strategic. Investing in furniture that combines comfort, elegance and identity is a direct way to:
The hotel design trends for summer 2025 point toward a balance between form, function and authenticity. The right furniture can be the key to turning any hospitality space into a benchmark of excellence.
At Crossline Furniture, we design 100% Portuguese furniture with vertical production in wood, metal and upholstery, fully tailored to the realities of top-tier hospitality.
If you liked our article, share it with your friends on your networks.
PME Leader and Excellence 2019 and 2020.
